Trucking company advertising ideas for 2022

It's no secret that advertising is a huge part of doing business. What may be less obvious, however, is the amount of thought and strategy that goes into creating an effective ad campaign. A successful campaign can make or break a company, so it's important to get it right.

There are countless ways to advertise a trucking company, but not all methods are created equal. Some are more effective than others, and some are better suited to certain budgets or company goals. With so many options available, it can be tough to know where to start.

Luckily, we've compiled a list of fail-proof trucking company advertising ideas that are sure to get results. From online ads to billboards, there's something on this list for every company.

1. Sponsoring a Trucking Podcast

Trucking podcasts are becoming more and more popular, and they offer a great way to reach potential customers. Sponsoring a podcast is an affordable way to get your trucking business in front of a large audience, and should be incorporated into your marketing efforts.

You'd be surprised how affordable and how game-changing this approach can be.

2. Creating Billboards

Billboards are a tried-and-true method of advertising, and they're especially well-suited to trucking companies. A well-designed billboard can grab attention and leave a lasting impression on drivers who see it every day.

The best place to pick for your billboard marketing campaign is in the vicinity of the truck stops, or at the truckstops themselves.

This way, you will get more exposure for your buck, and truck drivers will be more willing to call or visit your website, simply because they can use their phones with no restrictions.

3. Advertising on Trucking Websites

There are many websites that cater specifically to the trucking industry. Advertising on these sites is a great way to reach your target audience and get your trucking business in front of potential customers, and it should be incorporated into your marketing strategy.

The best place to start is by finding trucking blogs that are relevant to your target audience. Once you've found a few good blogs, reach out and see if they're interested in running a guest post from you. This approach can be very effective.

4. Sponsoring a Trucking Event

There are many trucking events held throughout the year, such as truck shows and driver competitions. Sponsoring one of these events is a great way to get your trucking business in front of a large number of people.

Don't forget to plan your marketing materials way ahead of schedule. Along with online marketing, they will be your number one marketing tool.

Keep in mind that organizing events is not as easy as running online ads, but it comes with a reward. Apart from cold calling, you can use email marketing and other online marketing tools to boost the number of attendees.

5. Creating Custom Graphics for Your Fleet

Your fleet of trucks is like a rolling billboard, so make sure they're working for you by creating custom graphics that promote your company. This is an affordable way to get your brand out there, and it's sure to turn heads. There's no excuse for excluding this from your marketing strategy.

You can use the back or the side of your trailer to put some custom graphics and promote jobs or transportation services.

6. Creating a Video Commercial

Video is a powerful medium, and creating a commercial for your trucking company is a great way to reach potential customers. You can post your video on your website or social media page, or you can even run it as an ad on TV or Youtube.

This approach will put some weight on your advertising budget if you are a small trucking company, but it's well worth considering.

Some marketing ideas for your next video could be:

1. Company presentation video
2. Transportation services promo video
3. Truck driver testimonials

7. Creating Online Ads

Online ads are a popular form of online advertising, and they're an affordable way to reach a large number of people. You can create a banner or Facebook ad that links to your website or social media page.

Furthermore, you can use some of the more advanced advertising techniques. We recommend reading some of our blog posts like:

How to Use Social Media to Recruit Truck Drivers in 2022

15 Social Media ideas for Trucking and Freight Companies in 2022

8. Sending Out Direct Mail

Direct mail is still an effective way to reach potential customers, and it's especially well-suited to trucking companies. You can use direct mail to promote your brand, encourage customers to use your trucking services, or invite truck drivers to apply for the job.

If you don't have your own email list, the safest way to go about this is to use email marketing services from high-authority trucking industry websites that promote this service. That way, your trucking business will benefit from their authority and their huge email marketing lists.

9. Creating a Blog

A blog is a great way to connect with potential drivers and promote your company. You can use your blog to write about industry news, share tips for truck drivers, or even just tell stories about your company.

You can ask truck drivers to subscribe to your newsletter list, so you can notify them about future blogs. This is a great way to build influence and a thriving community.

10. Investing in local SEO

SEO (search engine optimization) is a complex topic, but investing in it is a great way to ensure that your website appears at the top of search engine results, especially within your local community of truck drivers and businesses interested in your trucking services.

There are many factors that contribute to a website's ranking, but some of the most important ones include having quality content, using relevant keywords, and building links from other websites.

11. Job boards

Job boards are a great way to find truck drivers, and they're an essential part of any trucking company's marketing strategy. You can use job boards to find new drivers, find drivers who are looking for a change or even find drivers who are looking for a job.

There are many different job boards that you can use, and each one has its own advantages and disadvantages. Some of the most popular job boards that you should consider using:

1. Indeed

2. Craigslist

3. Truckers Report

4. Monster

5. USA Jobs

6. CareerBuilder

7. Glassdoor

8. CDL Life

9. Linkedin

12. Social Media Marketing

Social media is one of the most important aspects of any trucking company's marketing strategy. It's a great way to connect with potential drivers and customers and to promote your jobs or trucking services.

The most important marketing objective here is being active, and to engage with potential drivers. Your trucking company should also consider using social media ads to reach a wider audience.

Here are some of the most popular social media platforms that you should consider using:

1. Facebook

2. Twitter

3. Instagram

4. LinkedIn

5. Snapchat

Conclusion

By following these tips, you're sure to see an improvement in your trucking company's marketing efforts. Just remember to focus on what works best for you and your budget, and don't be afraid to try new things. Feel free to tell us more and discuss on social media your current marketing efforts and challenges.