Truck driver leads - 7 proven methods to get them today

14. July 2022.

Are you looking for truck driver leads? If so, you're in the right place. This article will discuss how to generate high-quality leads online and what methods work best for trucking jobs. We'll also cover some lead generation tips that will help you get started. So whether you're just starting or have been recruiting drivers for a while, this guide will help you get the leads you need to succeed.
For truck driver lead generation, online methods are often the best way to go. This is because there are a number of online platforms that cater specifically to drivers. Marketers and recruiters can use these platforms to reach out to potential leads and build relationships. In addition, online methods are often more cost-effective than traditional methods, such as print or radio advertising.

Facebook - truck driver lead generation powerhouse

Facebook is the best place to find and hire qualified drivers, and other social media networks don't even come close. That is why you should dedicate most of your efforts to getting high-quality truck driver leads to this platform.

Facebook Lead Form ads

One of the most popular methods of acquiring leads is through Facebook Lead Form ads. You create a form, place it into the ads, and everyone who clicks the ad will be prompted to fill out the data. It's an easy way of getting leads since some of these fields will be automatically filled, as Facebook will try getting some of this data (like your name, phone number, email, maybe even address) out of the truck driver's profile data.

Facebook Messenger Ads

Facebook messager lead ads are even more powerful than lead form ads. The reason is quite simple, like everyone else, truck drivers also gravitate towards more natural conversations, and this is easy to achieve with messager ads, even if you create a fully automated chat sequence.

Another reason for going after messenger ads is data accuracy. Some of the pre-populated data you will get through Facebook messenger ads can be simply outdated. Many people tend to forget to update their profile info over time. This won't happen if you are using messenger ads. You ask, and they respond. It's that simple.

Instagram will get you younger drivers

Although Instagram has been a part of the very same Facebook Ads eco-system (Facebook owns Instagram, and they both advertise through the same platform), we've decided to dedicate a word or two to this platform exclusively.

The number of truck drivers who use Instagram as their everyday go-to social media platform is far smaller than compared of Facebook-oriented drivers.

However, this doesn't mean you cannot get some high-quality leads out of it. Roll out your ads, and you will get the leads in return. They are a bit pricier than Facebook leads, and they tend to bring more young truck driver leads (the average Instagram user is younger than the average Facebook user)

Google Search Ads

Google search ads are another great way of getting high-quality truck driver leads. Different from Social Media ads, these ads show themselves when someone searches for specific terms, and if they contain the keywords you are bidding for - they might trigger your ad.

These leads are very hot, and high quality, as they are intent-based. You will find these leads being the same, if not even higher quality, than those from Facebook but at a higher price.

Make sure you investigate popular google searches before creating your first campaigns.

Google Display Ads

If you want to recruit truck drivers more effectively and get more truck driver leads, google display ads are one of the ways to go. And let's be honest, we are all familiar with them.

We've seen these banner-type ads all across the internet. Most of the popular blogs and news-related sites show them, and the trucking industry topics will be a great way to start placing your banners too.

You know that principle when you visit someone's website, and you can't get rid of your ads. That annoying principle is called - remarketing, and it's one of the most cost-effective ways of getting the leads if you wanna recruit drivers, and bring them into your recruitment funnel. These ads are even better when it comes to remarketing.

Youtube Ads

All truck drivers use youtube. Placing your ads over there can get you some amazing results. You will work your way out in finding popular trucking topics and will invest some money in producing great video content for your ads, but it's well worth it.

They are also amazing for brand reputation building.

Popular job boards

There are a few key things to consider when generating truck driver leads through job boards. The most important is to make sure truck drivers use your job board. There are many online job boards for truck drivers, and the best way to find out which one is right for you is to do a little research.

Once you've found the truck driver job board that's right for your needs, it's important to create a well-written, and persuasive truck driver lead generation ad. This will help you attract the best truck drivers to your company.

When creating your truck driver lead generation ad, be sure to include information about your company's culture and values. This is something that truck drivers value when choosing a company to work for.

By following these tips, you'll be able to generate high-quality truck driver leads that will help you grow your trucking company.

Bring a referral program to your company

Freight transportation companies rely on drivers to keep operations running smoothly, and recruiting new truck drivers can be a challenge. A successful trucking company knows that offering a referral program can be a great way to attract new drivers.

Here are some reasons why a referral program is important for a trucking company:

  1. Referral programs are a great way to promote word-of-mouth marketing.
  2. Referral programs incentivize employees to refer their friends and family members.
  3. Referral programs help build relationships with current employees.
  4. Referral programs can help attract high-quality employees.
  5. Referral programs are an inexpensive way to find new drivers.

Extra tips to get truly qualified drivers

Here are some extra tips to make your lead generation even more effective.

Your ad copy will affect the amount and quality of leads

Be as specific as possible as you really want to get only qualified leads. Going for a general approach will get you more leads, but they will lack quality.

For example, don't say we are hiring CDL drivers if you are hiring Class A CDL drivers only. You got it: Be very, very specific.

Use real-world imagery and video

Write this down. Stock images will never get you leads as real-world imagery will. People are way saturated with these stock images, and they know you are trying to get them cheaply.

Yes, stock photos will work from time to time, but the average price per lead compared to real-world photos can be up to 500% higher.

The same applies to video.

Facebook should be your first choice

Nothing does the job better than Facebook. You will witness this over time. Stats don't lie. Try running ads all over these platforms, and a simple analysis will bring you to this conclusion.

Suppose you are not ready to run these ads yourself. In that case, we recommend learning more about Social Media Marketing for Trucking companies.

Running Google and Youtube ads will request having a website

You should know this before getting into the world of Google advertising. Google ads need a web destination to point to run properly.

Suppose you have already built your website - great! If not, we recommend learning more about Website design for trucking companies.

Marko Janković  / About The Author
Social Media marketing menadžer sa akademskim znanjem i praktičnim iskustvom u kreiranju uspešnih kampanja. Po obrazovanju master ekonomista, a po zvanju Digital Account Manager u Real Media Factory, zamenio je bankarstvo marketingom i pomaže brendovima da se povežu sa svojom publikom kroz implementaciju jedinstvenih strategija.
Want more articles like this? Subscribe to our newsletter
Similiar Articles
Slični blogovi
Truck driver leads - 7 proven methods to get them today

For truck driver lead generation, online methods are often the best way to go. This is because there are a number of online platforms that cater specifically to drivers.

Pročitaj više
Trucking company advertising ideas for 2022

We've compiled a list of fail-proof trucking company advertising ideas that are sure to get results. From online ads to billboards, there's something on this list for every company.

Pročitaj više
Top 10 Trucking company marketing ideas to grow your business

This blog post will discuss ten of the best trucking company marketing ideas that will help you grow your business.

Pročitaj više
Truck driver leads - 7 proven methods to get them today

For truck driver lead generation, online methods are often the best way to go. This is because there are a number of online platforms that cater specifically to drivers.

Read More
Trucking company advertising ideas for 2022

We've compiled a list of fail-proof trucking company advertising ideas that are sure to get results. From online ads to billboards, there's something on this list for every company.

Read More
Top 10 Trucking company marketing ideas to grow your business

This blog post will discuss ten of the best trucking company marketing ideas that will help you grow your business.

Read More
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram